Developing any story begins with researching and developing your characters, their environment, and your own narrative.

Whether it’s for a radio show, arts organization, world-renowned event, or development, Stories’ Marketing and Media Director, Kylie Harwell, focuses first on the audience and the speaker to align their goals.

See her work below for WOSU Public Media, The Chamber Music Society of Lincoln Center, Guarneri Hall NFP, The Fischoff Chamber Music Competition, WFMT Chicago, and ColumbusUnderground.

Each of these endeavors involved 3 Levels of Listening: 1.) Inside/Organizational Listening, 2.) Audience-Listening, 3.) Social and Longterm Initiative Listening

After identifying the audience and narrative voice, it’s a good time to select the best tools for engagement.

Which social platform fits the demographic for your consumer base? What are your current and projected KPI? Can you establish better ROI through targeted ads, and how will your ad purchases be effected by the changing policies and industry landscape for cookies and browser control? (If this gives you anxiety, you’re not alone.)

Kylie’s experience as a content-forward, analytics-savvy producer gives her the insight to understand that analytics from tools like Google, Chartbeat, and Neilson should serve your short and long-term plans and should stay agile and develop. She’s grown her own audience for WOSU Classical 101, longterm, while also building and analyzing goals for clients like The Chamber Music Society of Lincoln Center and Guarneri Hall NFP. Best of all; she knows where to find good help! By working with arts marketing gurus at TRG, Tessitura, and Capacity Interactive, Kylie’s tools of the trade are multiplied by her network.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.